Red Light Green Light
Again, forgive the spelling. It's late and I'm tired.
In Cannes we were seeking funding for a number of projects that are at various budget levels. of course, we really want the big ones that might get us a gala screening even though all our babies are ones we want to produce.
Finding funding for a full budget film is like playing with that neighborhood kid that always changes the rules of the game as you play. And like that bully, these guys are about keeping and playing with power. It's about wanting to take the project away from the creator and usually for a fraction of its value or without any real credit for producing it -- a most valuable commodity in a business fueled on credits. And they have the advantage. Most film makers don't realize how valuable their projects are and the money -- however a pittance it is compared to its budget -- is tempting. And the ordeal is demoralizing.
I'll use one of our projects, 'Freak Experts,' as an example. We have what is considered an original thriller. It also has controversy which sells tickets. So we're told to find an a-list actor as a lead and we have the funds. As it happens, via the poetry scene in LA we have an a-list actor we can contact. He's a lead in 'Lord of the Rings' and has credits in such thrillers. He reads the script and is very interested. We take it to the funders and a contract is written and approved by both sides. But we get down to the signing and everything has changed. Suddenly, they want more oversight and creative input. Perhaps we should just sell the rights outright and let them handle everything. The cash offer is an insult. Mind you, we would have considered a buy out if it had been an upfront offer and one that was reasonable(like within WGA norms) -- not an obvious play on perceived desperation. We passed and our a-list guy took another film -- which we saw at a gala screening in Cannes. For the record -- after he left, these funders tried again to buy us out thinking we had no other a-list actors in our pockets. Incorrect. We found two more who liked the script. Both of them were at the screening of Kiss Kiss Bang Bang. One of them actually portraying a gay detective. In that one moment I was glad I wouldn't be at the party. Imagine the conversation.
As we left for Cannes, we had another such situation with a new script 'The Picture of Dorian Gray.' We're very proud of this faithful rendering of a favorite book. We were told from a trusted source that if we get the packaging of actors we proposed before adapting the book, we would have the money. One of them was our first a-list 'Freak Experts' actor. The other was a beautiful elven co-star from LOTR for Dorian himself. We were game. It merely took a letter and the worse that could happen?
We worked very hard on that script and I worked even harder on those letters. The letters are only a page long and must summarize the project and convey why the actor should want the part and why you're fit to produce it with acceptable margins and font size. Difficult. But we prevailed in getting interest from the actors. But then came the conditions. Our proposed Dorian had a new film coming up. How it did would determine whether we needed more a-list actors to green light. We found out before we got to the festival that the film didn't perform well. Okay. So we are going after other actors that will satisfy those funders. Meanwhile, we have found another source or sources for funding that are not directly tied to individuals or their egos.
Among the finds at the Cannes Markets were ways to get those projects underway the way we'd like.
